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The ROI of TONE — tonebrewer.com
Return on investment

Stop paying
for heat
you're not
using.

Conventional brewers keep a boiler hot all day, whether you're brewing or not. TONE doesn't have one. Here's exactly what that means for your bottom line.

10×Less energy than conventional brewers
60Saved recipes per machine
2secTo reach 94°C from cold
54Countries in dealer network
Boilerless

STOP WASTING ENERGY.
Start brewing with intelligence.

The case for switching

Four reasons
the numbers work

The Touch 03 and Touch 04 aren't just better brewers — they're a different financial model for your beverage operation.

01

Energy as savings

Boilerless technology draws power only when brewing. In a 10-hour operating day, that's a fraction of what a conventional machine consumes standing idle between orders.

02

One machine. More revenue.

Hot coffee, cold brew, iced drinks, specialty teas — from a single unit. New menu categories with no new equipment budget.

03

Less to maintain

No boiler means no boiler failures, no emergency callouts. The brew basket is dishwasher-safe. Maintenance becomes routine, not reactive.

04

Consistent at scale

Every recipe — temperature, flow, pulse pattern — locked in and adjustable remotely via the TONE app. Your best cup is repeatable, everywhere, every time.

ROI by business type

What it means
for your business

Select your venue type. Figures are illustrative based on typical operating assumptions — your actual results will vary.

Independent coffee shop

"We run the machine from open to close whether it's busy or not. The energy bill is one of our biggest fixed costs — and any downtime kills a morning's revenue."

1 location · Touch 03 · 120 cups/day · 10h/day · €0.30/kWh · avg €4.50/cup

Annual energy saving€11,177
New category revenue (+15% volume)€29,565
Maintenance & waste reduction€3,060
Payback period ~5 weeks

Based on €5,000 equipment investment. Est. 3-year net return: €130,000+

What changes

A single café running a conventional brewer spends over €12,000/year just keeping a boiler at temperature. With TONE, that drops to €1,242 — while the same machine enables cold brew and specialty teas a conventional brewer can't produce. Most independent cafés see payback before their second monthly energy bill arrives.

Year 1 total benefit€43,802
3-year total benefit€131,406
3-year ROI2,528%
Hotel & hospitality

"We run breakfast service for 200 guests in 90 minutes. Consistency matters as much as throughput — every equipment failure during service is a guest complaint."

1 property · Touch 04 · 200 covers/day · 6h F&B operation · €0.30/kWh

Annual energy saving (Touch 04)€13,410
Premium beverage upsell (lobby/bar)€18,000
Reduced service disruptions€4,200
Payback period ~6 weeks

Remote recipe management means F&B directors control standards across properties centrally — no site visits required.

What changes

Hotels run beverage equipment hard during peak service and leave it idling the rest of the day. TONE's on-demand heating eliminates that idle cost entirely. The Touch 04's 4L batch capacity handles breakfast service, while the same machine enables a premium cold brew offering in the lobby bar — no second unit needed.

Year 1 total benefit€35,610
3-year total benefit€106,830
3-year ROI2,036%
Office & workplace catering

"Equipment that's hard to operate costs us barista hours. Machines sitting idle between rush periods across shared kitchens are a hidden energy drain at every site."

5 locations · Touch 03 · 80 cups/day each · 8h/day · €0.30/kWh

Annual energy saving (×5 sites)€44,708
Centralised recipe management€9,000
Training & maintenance reduction€7,800
Fleet payback period ~7 weeks

TONE Beverage Manager updates recipes across all 5 sites simultaneously — no travel, no downtime.

What changes

Office catering equipment spends most of its day waiting. A TONE fleet of 5 machines saves over €44,000/year in energy alone — before accounting for time saved on site-by-site recipe updates and maintenance callouts. One app. Five sites. One standard.

Year 1 total benefit€61,508
3-year total benefit€184,524
3-year ROI (fleet)1,745%
Restaurant & café chain

"Brand consistency is non-negotiable. But retraining staff for every seasonal menu across 20 locations is expensive and slow. Equipment downtime at any site hurts the whole brand."

20 locations · Touch 03 + 04 · 150 cups/day each · 12h/day · €0.30/kWh

Annual energy saving (fleet)€178,832
New menu revenue (cold, specialty)€236,520
Ops & training efficiency€48,000
Est. 3-year net return €1.4M+

Remote real-time recipe deployment — a new seasonal menu live across all 20 sites simultaneously. Zero field visits.

What changes

For a 20-location chain, TONE is an operational transformation. Energy savings alone exceed €178,000 annually. Remote recipe deployment turns a multi-week seasonal relaunch into a single app update. And the boilerless design removes the most common source of unplanned downtime from your operation entirely.

Year 1 total benefit€463,352
3-year total benefit€1,390,056
3-year ROI (fleet)1,286%
The energy story

Where the savings
actually come from

No boiler.
No idle burn.

A standard commercial brewer runs its heating element all day to hold a boiler at temperature. TONE's boilerless system draws power only during the brew cycle — reaching 94°C in 2 seconds from cold.

You pay for heat when you need it, and nothing when you don't. Over a 10-hour operating day, that difference is roughly 310 kWh — every single day.

10h/day, 365 days, €0.30/kWh. Conventional draw modelled at 10× TONE wattage per TONE's published efficiency claim.

Metric Conventional TONE T03 Saving
Daily kWh (10h)345 kWh34.5 kWh310.5
Monthly cost€1,035€104€931
Annual cost€12,418€1,242€11,177
3-year cost€37,253€3,725€33,528
Revenue expansion

One machine.
Every drink.

TONE doesn't just replace your brewer — it expands what your menu can offer. Each new category is incremental revenue with no additional equipment cost.

Filter coffee
Precision extraction
🫖
Specialty tea
Temperature by variety
🧊
Cold brew
Ready in 35 min (T04)
🥤
Iced coffee
Brewed into ice kit
🫧
Concentrate
Bypass dilution

Cold beverages are the fastest-growing segment in specialty coffee. With TONE, you can enter that category today — without buying a second machine.

The bottom line

Fast payback.
Long-term compounding.

Single-location café · Touch 03 · standard European energy rates. Your numbers will differ — but the direction won't.

€5,000Equipment investment
~5 wksPayback period
€43,802Year 1 total benefit
2,528%3-year ROI
Questions

Things people ask
before buying

The 10× figure reflects the difference between a continuously heated boiler — which draws power all day to hold temperature — and TONE's on-demand system, which only heats during a brew cycle. The actual saving depends on your hours and how often you brew. The less busy you are, the more dramatic the difference, since a conventional brewer wastes energy during every idle minute.
Most operators are running the same day. The TONE Beverage Manager app guides recipe creation intuitively across iOS, Android, and Windows. Because recipes are saved and locked, day-to-day barista training is minimal — staff press a button rather than building each brew from scratch.
TONE operates a dealer and service network across 54 countries. The boilerless design removes the most common failure point in conventional equipment. Routine maintenance is cleaning only — the brew basket is dishwasher-safe, and descaling requirements are significantly reduced versus boiler-based machines.
Yes. The TONE Beverage Manager app allows real-time remote recipe adjustment from anywhere. For multi-site operators, a new seasonal recipe can be deployed across all locations simultaneously — no site visits, no inconsistency between locations.
The Touch 03 is the single-serve precision brewer — ideal for brew bars and specialty cafés requiring individual cup control (up to 1.5L). The Touch 04 is the batch brewer with up to 4L capacity and cold filter coffee in 35 minutes — better suited to high-volume service. Many operators run both.

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